Adoption of precision ag, drone technology examined in study


Smart devices, soil testers, climate sensors, and countless other types of decision support tools are becoming mainstays in traditional farm operations. Perhaps the most groundbreaking of all precision ag tools are unmanned aerial systems (UAS), and the intrigue of putting drone technology to work on the farm has the whole industry buzzing.

Entira, a marketing and management consulting firm for food and agribusiness, is preparing to launch two new multi-client studies, both geared toward learning where farmers stand with these technologies and how they might use them in their own operations.

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